↳ one-off
One purchase — then silence
They left happy — and next time walked into whichever shop they noticed first. What you spent acquiring them went to a competitor.
A loyalty program for any business
They bought once — and keep coming back, not to your rival
Your business’s cashback card right inside Telegram: customers earn points on every purchase and hear from you at the right moment. No apps to install, no developers to hire.
1 day to launch100 customers freeUnder your brand
Nova
GOLD
Points balance
48,200 points
Cashback 1%
Lanz.
TierGold
Show the QR code to the cashier
Card
History
Profile
01 — THE PROBLEM
You pay for ads, then the customer walks away after the first purchase
↳ no channel
Your customer list is dead weight
Customers live in a spreadsheet. Calling everyone is impossible, SMS goes unread, and nobody installs a shop’s own app.
↳ expensive
Every new customer costs more
A customer from ads costs 5–7× more than a repeat sale to someone you already have. Yet almost nobody works those existing customers systematically.
02 — THE FIX
Three steps to repeat sales
From creating the bot to your first campaign — in a single day.
01
Connect your bot
Create a Telegram bot in BotFather in 2 minutes and hand us the token. You get a card in your own branding — colours, logo, name.
02
Customers earn points
After payment the cashier scans the customer’s QR or finds them by phone — points are added automatically. They can only be spent with you.
03
Bring them back on time
“We miss you — here’s 10% off your next order” goes to everyone who hasn’t visited in a month, from your own bot, straight into Telegram that everyone actually reads.
03 — FEATURES
Everything you need to keep customers, in one tool
Cashback card in Telegram
A branded mini app: balance, Silver/Gold tiers, QR code. Customers install nothing — it opens from one button in your bot.
Segmented campaigns
By tier, language, amount spent, signup date and birthday month. With photos, formatting and an audience preview.
Birthdays
A greeting with a promo code goes out to the month’s birthdays on its own.
Cashier mode
Add points from a phone: QR, phone lookup, a large numpad.
Analytics
Customers, revenue, points issued over 30 days and a daily chart.
04 — PLAYBOOKS
Set it up once — it sells on its own
Win back the ones who vanished
A campaign to the “haven’t visited in 60 days” segment with a reason to return — instead of quietly losing your base.
An offer only for regulars
The deal goes to people who buy often and spend more, not to a public channel where everyone sees it.
Points as a deposit on the next purchase
Points are only spendable with you. A customer sitting on 40,000 points comes back to you, not to the shop next door.
VIP for regulars
Gold customers get a higher rate and their own offers — a status that feels good to keep and costly to lose.
05 — PRODUCT
Here’s what you and your customers see
On the left — what the customer sees in Telegram; below — the business dashboard.
N
Novabot · Telegram
−20% on everything until Sunday
For our customers only. Points cover up to 20% of the bill.
Open card
Happy birthday, Aziz!
Here are 50,000 points — valid 30 days on any order.
See offers
AddRedeem
Азиз КаримовGold · 1%
340,000 sum
1234567890000⌫
Add 3,400 points
NovaSILVER
Points balance
12,400 points
Cashback 1%
Lanz.
TierSilver
Purchase340,000 sum · 14 July+3 400
Paid with points2 July−8 000
Purchase185,000 sum · 11 May+1 850
CardHistoryProfile
Swipe to see every screen →
Dashboard
Total customers
1 284
+96 in 30 days
Revenue, 30 days
184 млн
sum
Points issued
1,84 млн
points in 30 days
Came back
207
repeat purchases
Revenue by day
Purchases over 30 days — 184,210,000 sum
Customers
Search by name or phone…
| Name | Balance | Total spent | Phone | Tier |
|---|---|---|---|---|
| Виктор Абдуллаев | 265 000 | 8 900 000 | +998 90 182 75 81 | Gold |
| Дилшод Умаров | 205 000 | 5 580 000 | +998 90 806 61 34 | Gold |
| Сергей Тожиев | 214 000 | 5 290 000 | +998 90 683 02 82 | Gold |
| Тимур Рахимов | 104 000 | 2 560 000 | +998 90 143 99 05 | Gold |
| Ольга Ким | 44 000 | 1 130 000 | +998 90 333 33 33 | Silver |
100
Customers free, with no deadline
No countdown: while your program has up to 100 customers, Lanz is free — card, campaigns, checkout, analytics. Once you grow — $15/month, or $120 paid yearly, which works out to just $10/month, saving $60. Payment is arranged over Telegram.
06 — FAQ
Frequently asked questions
What is Lanz?
Lanz is a loyalty program for any business, running inside Telegram. You connect your own bot and get a branded cashback card for customers, segmented campaigns and a cashier mode. Customers install nothing.
What kind of business is Lanz for?
Any business customers return to: cafés and restaurants, grocery and clothing stores, beauty salons and barbershops, pharmacies, car services and washes, gyms, dental clinics, travel agencies, delivery services. You set the cashback rate, tiers and campaigns to fit your niche.
Why does a business need a loyalty program?
Nothing holds a customer — they go wherever remembered them first. Cashback that can only be spent with you, plus a well-timed Telegram reminder, brings them back to you. A new customer costs 5–7× more than keeping an existing one.
Do customers need to install an app?
No. The card opens from a single button in your Telegram bot — and almost everyone already has Telegram.
How fast can we launch?
In one day: create a bot in BotFather in 2 minutes, hand over the token, and get a ready card in your branding, a dashboard and the cashier mode. The first 100 customers are free, with no time limit.
How does the cashier add points?
They scan the customer’s QR code or find them by phone number, type the purchase amount on a large numpad — the percentage is calculated automatically from your rules and the customer’s tier. You set the percentage yourself.
How much does it cost?
Free while you have up to 100 customers, with no time limit. After that: $15 per month, or $120 paid yearly (that’s $10/month, saving $60). Request access — we’ll get in touch on Telegram and help with payment.
What happens past 100 customers?
Nothing breaks: every customer already registered keeps using the card, and points are added and redeemed as usual. Only new sign-ups pause until you subscribe. We warn you in advance as the base approaches the limit.
What campaigns can we send?
Segmented ones: by tier, language, amount spent, signup date and birthday month. With photos, formatting and an audience preview. Sent from your own bot.
The first customer you win back pays for Lanz
Request access on Telegram — in one day we’ll set the card up in your branding and show you how to run your first campaign.
Message us on Telegram